ClickCease

COVID-19 AND DIGITAL TRANSFORMATION

Well digital transformation has many faces and when we think about sales and marketing the one thing, we think of is doing MORE with LESS!

More Leads!

Can digital transformation get us more leads? Hell, yes it can. Flowing from our outbound and inbound marketing efforts the goal is to drive leads to our website and convert them. We want qualified leads driven like wild horses through the plains to our site, through the qualification processes and wham, bam thank your digital transformation we have more sales.

Here are statistics you should use to push to your board or your management team when looking for support for digital transformation in sales and marketing. Let us begin with the effect Covid-19 has had on businesses.

  • COVID-19 moved social and collaboration tools from the ‘nice-to-have’ column to the ‘must-have’ column as seen by the projected 14% increased revenue in these areas by 2022 (Gartner)
  • Since the start of Covid-19, 85% of executives said their businesses have somewhat or greatly accelerated the implementation of technologies that digital enable employee interaction and collaboration—in a matter of weeks vs. months or even years (McKinsey)
  • 97% of global IT directors said their companies went through digital transformation due to Covid-19 with 3 out of 5 stating they saw a “large amount of change” (Software AG)
  • 89% of companies say the pandemic has shown a need for more agile and scalable IT in order to allow for contingencies (Dell Technologies)
  • 67% of manufacturing decision makers say their adoption of digital technologies has been accelerated due to the Coronavirus pandemic (IBM)
  • Covid-19 has accelerated the digitization of customer interactions by 3 years in North America (McKinsey)

We all felt the effects of the downturn caused by the Pandemic. The first leg of the “V” hurt many companies and profited others. Most entrepreneurs want to take advantage of the second leg of the “V” created by the pandemic. That wild swing up will make many rich. It will surely kill other companies not ready for the rollercoaster ride.

Here are some of the positive effects of digital transformation.

  • Data-driven businesses outperform their peers in customer acquisition at a rate of 23 times more than their competitors (Forbes)
  • Digital-first companies are three times more likely to exceed top business goals (Adobe)
  • 84% of business executives say that new business opportunities have emerged as their companies make digital transformations (HBR)

So, what is it going to be? Are you ready to embrace digital transformation or not? If you are ready to begin, be back for my next blog. Are you ready for transformation, is your team?

I wish all of you the greatest success. Stay health and safe!

Thanks for reading my blog!

Jack